WHY FÜÜR?
The word FÜÜR means FIRE in Swiss dialect, originated from the German FEUER. A powerful word closely tied to the origin of our brand and the essence of those who belong to FÜÜR.
During a social project amid the pandemic, we stumbled upon an untapped resource: the unused hoses from firefighters in our community in Switzerland.
These hoses, initially of high quality but destined for a dismal end when discarded, motivated us to transform them. We reinvented them with design, innovation, and craftsmen hands, granting them a new life of sustainable luxury.
By purchasing our products, you support the circular economy in:
REDEFINITION
We are dedicated to sustainability by repurposing discarded materials, breathing new life into them through innovative design approaches.
PROXIMITY
Our products boast the unparalleled quality and artistry that comes from being meticulously crafted in renowned European workshops, where tradition meets innovation.
PEOPLE
We advocate for fair pay and secure conditions for craftsmen, advancing towards a more equitable society with every endeavor.
DESIGN
Embrace our minimalist aesthetic, blending creativity, detail, and well-being. Discover unique products and join conscious consumption today.
PRODUCT CARE
If you're interested in caring for the environment, you might want to consider using products that are eco-friendly to clean your FUUR favourites.
You might consider using these basic products: lemon juice, vinegar, Marseille soap (or white soap), and baking soda. These items consist of environmentally friendly ingredients, which are biodegradable and cruelty-free.
Empowering Children Through Sustainable Giving
FÜÜR proudly contributes a portion of its profits to TILO VEREIN, a Swiss NGO dedicated to making a tangible difference in the lives of vulnerable children in Argentina.
By partnering with TILO VEREIN, we ensure that every purchase you make helps provide essential support and opportunities for those who need it most.
