1
Goal 1
No Poverty
We donate 2% of our profits to TILO VEREIN, a Swiss association supporting vulnerable children in Argentina through food, education, healthcare and essential aid.
OUR MISSION
Empowering Tomorrow
Upcycling
The material is reused while retaining the same value as before. It requires minimal energy.
Recycling
The material is industrially transformed and reused. It loses quality and requires more energy.
Downcycling
Recycling material with lower value and quality. It requires more energy.
RETHINKING THE MATERIAL USE
We choose to 'close the loop' by giving new life to materials and products that are no longer used, rescuing them before they end up in the environment. Our work is based on the circular economy, where innovation plays a key role in optimizing the responsible and efficient use of resources. Although consumers crave sustainability, we often find ourselves challenged when seeking products that transparently reveal their manufacturing process in the market.
MERGING HANDCRAFTED TECHNIQUES
WITH CONTEMPORARY DESIGN
We founded FÜÜR believing that every utilitarian product should be sustainable, social, functional, and beautiful. It should be the outcome of a creative process getting adapted to emerging materials.
OUR GUMMI LINE
Designed to save lives. Destined for disposal. Reimagined through design. Every mark tells a story. Every surface carries memory. From overlooked material to lasting value.
CIRCULAR ECONOMY
Collaborations / Pure Gold
In May 2024, FÜÜR took part in PURE GOLD. Upcycled! Upgraded!, an international project initiated by the Goethe-Institut and the ifa – Institut für Auslandsbeziehungen of Germany, presented at the DHUB Barcelona – Barcelona Design Museum.
Over the course of one week, designers, artists and creators participated in a collective upcycling workshop focused on recovering materials found in the streets of Barcelona, developing functional objects from them, and later documenting their construction process through stop motion tutorials.
As part of this collaboration, FÜÜR developed “Focsit”, a bench created from reclaimed water pipes and decommissioned fire hoses.
PURE GOLD
IFA x Goethe-Institut
2024
Disseny Hub Barcelona
IFA x Goethe-Institut
2024
Disseny Hub Barcelona
A way of thinking through materials.
Collaborations / matériO'
FÜÜR’s materials are now part of the materials library at matériO’, an international materials resource used by designers and industries seeking innovative material solutions.
This collaboration brings FÜÜR’s upcycled fire-hose materials into an ecosystem where emerging material innovations are explored for potential applications across design, the luxury industry and manufacturing.
matériO’ plays an important role in connecting industry professionals with innovative material solutions. Through this collaboration, FÜÜR contributes to the integration of upcycling into the ecosystem where the materials of the future are discovered, evaluated and selected, reinforcing its value as a credible approach to extending the life of materials and advancing contemporary design.
MATÉRIO'
MATERIALS LIBRARY
International materials resource
MATERIALS LIBRARY
International materials resource
Innovative material solutions for design and industry.
HOW OUR PROJECT CONNECTS WITH THE SUSTAINABLE DEVELOPMENT GOALS
8
Goal 8
Decent Work and Economic Growth
We build long-term partnerships based on fair payment, transparent production and respect for local work, creating responsible products through honest values.
12
Goal 12
Responsible Consumption and Production
We recover unused materials that would otherwise be incinerated or sent to landfill, reusing and recycling them to create new value through design.
17
Goal 17
Partnerships for the Goals
We collaborate with fire brigades, non-profit organizations, companies and future social partners to recover materials and create shared positive impact.
